The Mission

Europe is a diverse and complex place to do business
Despite the great strides in uniting the economies and currencies of Europe, each country has its own laws, rules, regulations, customs and culture and this is what makes Europe such an interesting yet diverse and complex place to do business. Success in conducting successful expansions in the European markets requires an intimate understanding of these crucial factors.

The European Location Advisory Service (EURANCE) can help with its six representative offices in leading European countries and unique collection of expertise covering an intimate understanding of these issues and how they impact on successful expansions in Europe. Better still, because we are funded by quasi-government agencies, using our expertise and confidential advisory services can prove profitable since you will not pay a penny for our advice and assistance.

Helping companies like yours conduct successful expansions in Europe is our only business. Our consultants will take the time to understand your unique goals, strengths and challenges. Then based on this work and our intimate knowledge of the European business landscape we can direct you to locations that work best and advise on how you can profit from them.

For example - Setting up a call centre function in Europe
During the 1990s there was an explosion of call centres set up across North America and Europe. By the end of the 1990's the rationale in the European market of a pan-european model with its single site solution was being seriously questioned. This solution, imported from its successful implementation in the North American market, is suffering in the European market as it fails to take account of specific issues of doing business in the European market. It suffers from the difficulty of recruiting and retaining sufficient numbers of different native foreign language speakers to work in these single european locations. This problem results in high staff turnover rates, poor customer service and high operating costs.

These issues forced companies to consider different and more efficient solutions to serve their European customers. One new and increasingly popular solution, researched, developed and promoted by EURANCE, is the provision of a few strategically located regional centres based throughout Europe. This regional solution recognises that the New Europe is now based on European regions that share strong linguistic, cultural and commercial ties rather than simply based on national boundaries. It, therefore, recognises the importance of language regions - those that share a common language. The benefits of this new model, which takes account of the diverse European market, is that these strategically located regional centres do not need to cover all European languages but only those to serve their European regional market. Therefore, recruitment and retention is easier, costs are lower and customer service is better.

The business contacts you need - from a single source
Once you have developed a business deployment strategy, we will stay with you. We will introduce you to key business contacts in Europe. This includes local business partners and professionals in legal, financial, accounting, real estate, and human resources.

We can arrange for greenfield investments, partnerships, distribution arrangements, merger and acquisition targets, and specialists in technology, business practices and more. We can also help open doors for government grants, financial aid and tax incentives and of course, we can help you slash red tape.

Interested, so what is the next step?
We know from our experience that having the right people in the right location can make or break a successful European expansion. Why not see for yourself what we can do for your business and email us at info@call-for-europe.com.